The top pick for any small and medium size business that wants simplicity. HubSpot has always been the top tier CRM for marketing but over the last 2 years has steadily rolled out features to make it a competitive choice for enterprise clients.

As the most popular CRM in the world for the last 15+ years. It was the gold standard for companies. Now it is still a great pick for businesses that need unlimited customization or enterprise level data security.

Ideal for small and medium sized businesses requiring ecomm and invoicing built in. Zoho is still a good option as a CRM, especially if paired with the right sales tools.

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The leader in data coverage. ZI is the best data provider for accurate mobile and direct dials. If outbound calling is important to your sales strategy, ZoomInfo is the best (although expensive) option. We can help our clients secure the best pricing.

This is the best bang for your buck. With very high data limits for finding emails, and a chrome extension that makes prospecting easier for your team. It also can double as an outbound sequencing tool that integrates easily with Hubspot.

Although it's relatively new, and offers only basic features, like CSV uploads or linking to another service via API. It has the cheapest email, social and mobile number finders that returns accurate data at a low price.
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This can identify person level website visitor information, without the visitor filling out a form. You can see what pages they viewed, and capture their Linkedin profile. This can be a powerful retargeting tool or nurturing campaign.

Hubspot's marketing hub is one of the best email marketing tools. It's robust workflows and seamless integration into your CRM allows for maximum deliverability and personalization.
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Google is still the king of analytics, and properly setting up an managing GA4 with your CRM can offer enhanced account based marketing campaign capabilities.